Side Hustle
Less Cap
Patent pending
Background.
One third of all food produced globally never gets eaten. Let that sink in.
In Sweden alone, the average person pours more than 18 kilos of food and drinks down the drain every year. More than half of it is dairy, usually because the best-before date has passed.
"JuSt SMeLL tHe MiLk." Yeah, yeah. We've all heard it. Instead, we came up with something a little more reliable.
We developed a bottle cap that measures the product's pH level and changes colour when the contents have gone bad.
The cap consists of three layers. The first allows a small amount of liquid to pass through. The second contains a pH indicator that reacts to changes in acidity. The third seals the cap while revealing the colour change on the outside.
Work
INFORMATION
Client:
Category:
Year:
Side Hustle
Innovation, Packaging
2026
DESCRIPTION
One third of all food produced globally never gets eaten. Let that sink in. In Sweden alone, the average person pours more than 18 kilos of food and drinks down the drain every year. More than half of it is dairy, usually because the best-before date has passed.
"JuSt SMeLL tHe MiLk." Yeah, yeah. We've all heard it. Instead, we came up with something a little more reliable.
We developed a bottle cap that measures the product's pH level and changes colour when the contents have gone bad.
The cap consists of three layers. The first allows a small amount of liquid to pass through. The second contains a pH indicator that reacts to changes in acidity. The third seals the cap while revealing the colour change on the outside.
CASE
7-Eleven
CLIENT
IKEA
Sephora
Pressbyrån
Stallhagen
Side Hustle
ADIDAS
Burger King
Pressbyrån
Max
Less Cap
Creative Duo
Creative Duo
Work
About
Less Cap
INFORMATION
Client:
Categories:
Year:
Side Hustle
Innovation, PR
2026
DESCRIPTION
One third of all food produced globally never gets eaten. Let that sink in.
In Sweden alone, the average person pours more than 18 kilos of food and drinks down the drain every year. More than half of it is dairy, usually because the best-before date has passed.
We developed a bottle cap that measures the product's pH level and changes colour when the contents have gone bad.
The cap consists of three layers. The first allows a small amount of liquid to pass through. The second contains a pH indicator that reacts to changes in acidity. The third seals the cap while revealing the colour change on
the outside.
7-Eleven
IKEA
Pressbyrån
Sephora
Stallhagen
Side Hustle
Adidas
Burger King
Pressbyrån
MAX
ABOUT
We're a so-called "award-winning creative duo" currently living and working in Stockholm. Think years of experience across agencies,
in-house teams, startups, global brands and non-profits, mixed with
junior energy and just the right amount of naivety. In other words: experienced enough to know what we're doing, naïve enough to keep surprising ourselves.
So, what's next? Have a look around, be impressed, and get in touch.
Lucas Klarén
+46 76 778 11 86
Lucasklaren@hotmail.com
CONTACT
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
Creative Duo
Work
About
Less Cap
INFORMATION
Client:
Categories:
Year:
Side Hustle
Innovation, PR
2026
DESCRIPTION
One third of all food produced globally never gets eaten. Let that sink in.
In Sweden alone, the average person pours more than 18 kilos of food and drinks down the drain every year. More than half of it is dairy, usually because the best-before date has passed.
We developed a bottle cap that measures the product's pH level and changes colour when the contents have gone bad.
7-Eleven
IKEA
Pressbyrån
Sephora
Stallhagen
Side Hustle
Adidas
Burger King
Pressbyrån
MAX
ABOUT
We're a so-called "award-winning creative duo" currently living and working in Stockholm. Think years of experience across agencies,
in-house teams, startups, global brands and non-profits, mixed with
junior energy and just the right amount of naivety. In other words: experienced enough to know what we're doing, naïve enough to keep surprising ourselves.
So, what's next? Have a look around, be impressed, and get in touch.
Lucas Klarén
+46 76 778 11 86
Lucasklaren@hotmail.com
CONTACT
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
DESCRIPTION
The cap consists of three layers. The first allows a small amount of liquid
to pass through. The second contains a pH indicator that reacts to changes in acidity. The third seals the cap while revealing the color change on
the outside.
The cap consists of three layers. The first allows a small amount of liquid to pass through. The second contains a pH indicator that reacts to changes in acidity. The third seals the cap while revealing the color change on
the outside.
