Under Halloween och Alla Helgonahelgen vaknar de döda och andra läskiga saker från sin eviga vila. Precis som andar och spöken kan ens eget hem kännas livlöst och vara i behov av en livsinjektion. Men räds ej, IKEA har ju allt du behöver för att väcka hemmet till liv.
Background
Halloween is the one time of year when the dead come back to life. If your home feels a little lifeless too, don't worry, IKEA has everything you need to revive it.
After all, there's no place like home. Especially when it's full of life.
IKEA
House of the Living
Work
INFORMATION
Client:
Category:
Year:
IKEA
Print, OOH
2025
DESCRIPTION
Halloween is the one time of year when the dead come back to life. If your home feels a little lifeless too, don't worry, IKEA has everything you need to revive it.
After all, there's no place like home. Especially when it's full of life.
A home isn’t really a home if no one lives there and to make our Pressbyrån a real home, 19-year-old Kevin moved in for three days around Cinnamon Bun Day.The store was transformed into a fully functioning home, complete with a kitchen, bedroom and everything he needed to live there. To officially count as a resident, Kevin had to register the Pressbyrån as his official address
For three days, Kevin went about his everyday life in the store while baking fresh cinnamon buns for customers. The whole thing was live-streamed, allowing viewers to follow along and send in challenges and requests.
But most importantly, Pressbyrån became the first convenience store in the world to serve genuinely homemade cinnamon buns.
House of the living
CASE
7-Eleven
CLIENT
IKEA
Sephora
Pressbyrån
Stallhagen
Side Hustle
ADIDAS
Burger King
Pressbyrån
Max
Creative Duo
Creative Duo
Work
About
House of the living
INFORMATION
Client:
Categories:
Year:
IKEA
Print
2025
DESCRIPTION
Halloween is the one time of year when the dead come back to life. If your home feels a little lifeless too, don't worry, IKEA has everything you need to revive it.
After all, there's no place like home. Especially when it's full of life.
7-Eleven
IKEA
Pressbyrån
Sephora
Stallhagen
Side Hustle
Adidas
Burger King
Pressbyrån
MAX
ABOUT
We're a so-called "award-winning creative duo" currently living and working in Stockholm. Think years of experience across agencies,
in-house teams, startups, global brands and non-profits, mixed with
junior energy and just the right amount of naivety. In other words: experienced enough to know what we're doing, naïve enough to keep surprising ourselves.
So, what's next? Have a look around, be impressed, and get in touch.
Lucas Klarén
+46 76 778 11 86
Lucasklaren@hotmail.com
CONTACT
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
