MAX meny är grönare än någonsin. Grönt är gott helt enkelt.
Allt fler människor är mer nyfikna på vad de stoppar i sig och även intresset för att odla ätbara grejer bara växer.
För att visa att MAX är Sveriges mest hållbara hamburgerkedja och har landets grönaste meny ville vi skapa något riktigt närodlat.
Våren 2026 kan vi äntligen presentera nyheten MAX Planted Burger. Den nya burgaren är egentligen ett odlingskit med tre lättodlade och växtbaserade ingredienser: bönor, rödbeta och morot.
Det enda man behöver addera, förutom några vanliga basvaror är bara tid, vatten och en massa kärlek. Äntligen kan vi erbjuda allt som behövs för att odla sin alldeles egna burgare hemma.
Från ax till... MAX.
Background
MAX's menu has never been greener. As more people become curious about where their food comes from, interest in growing your own ingredients continues to grow.
To celebrate one of Sweden's greenest burger menus, we created something even greener, and even more locally grown.
As an extension of MAX's bestselling Plant Beef Burger, we introduced the Planted Beef Burger, a burger you had to grow yourself.
Customers received a grow kit containing beans, beetroot and carrots instead of a burger. Add a few pantry staples, water, time and a little love, and the ingredients would eventually become a MAX burger.
Because good burgers don't just grow on trees.
Ours almost did.
MAX meny är grönare än någonsin. Grönt är gott helt enkelt.
Allt fler människor är mer nyfikna på vad de stoppar i sig och även intresset för att odla ätbara grejer bara växer.
För att visa att MAX är Sveriges mest hållbara hamburgerkedja och har landets grönaste meny ville vi skapa något riktigt närodlat.
MAX
Planted Beef Burger (Från ax till MAX)
Våren 2026 kan vi äntligen presentera nyheten MAX Planted Burger. Den nya burgaren är egentligen ett odlingskit med tre lättodlade och växtbaserade ingredienser: bönor, rödbeta och morot.
Det enda man behöver addera, förutom några vanliga basvaror är bara tid, vatten och en massa kärlek. Äntligen kan vi erbjuda allt som behövs för att odla sin alldeles egna burgare hemma.
Från ax till... MAX.
Work
INFORMATION
Client:
Category:
Year:
MAX
Innovation, PR
2025
DESCRIPTION
MAX's menu has never been greener. As more people become curious about where their food comes from, interest in growing your own ingredients continues to grow.
To celebrate one of Sweden's greenest burger menus, we created something even greener, and even more locally grown.
As an extension of MAX's bestselling Plant Beef Burger, we introduced the Planted Beef Burger, a burger you had to grow yourself.
Customers received a grow kit containing beans, beetroot and carrots instead of a burger. Add a few pantry staples, water, time and a little love, and the ingredients would eventually become a MAX burger.
Because good burgers don't just grow on trees.
Ours almost did.
CASE
7-Eleven
CLIENT
IKEA
Sephora
Pressbyrån
Stallhagen
Side Hustle
ADIDAS
Burger King
Pressbyrån
Max
Planted Beef Burger
Creative Duo
Creative Duo
Work
About
Planted Beef Burger
INFORMATION
Client:
Categories:
Year:
MAX
Innovation, PR
2025
DESCRIPTION
MAX's menu has never been greener. As more people become curious about where their food comes from, interest in growing your own ingredients continues to grow. To celebrate one of Sweden's greenest burger menus,
we created something even greener, and even more locally grown.
7-Eleven
IKEA
Pressbyrån
Sephora
Stallhagen
Side Hustle
Adidas
Burger King
Pressbyrån
MAX
ABOUT
We're a so-called "award-winning creative duo" currently living and working in Stockholm. Think years of experience across agencies,
in-house teams, startups, global brands and non-profits, mixed with
junior energy and just the right amount of naivety. In other words: experienced enough to know what we're doing, naïve enough to keep surprising ourselves.
So, what's next? Have a look around, be impressed, and get in touch.
Lucas Klarén
+46 76 778 11 86
Lucasklaren@hotmail.com
CONTACT
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
DESCRIPTION
As an extension of MAX's bestselling Plant Beef Burger, we introduced the Planted Beef Burger, a burger you had to grow yourself. Customers received a grow kit containing beans, beetroot and carrots instead of a burger. Add a few pantry staples, water, time and a little love, and the ingredients would eventually become a MAX burger.
Because good burgers don't just grow on trees. Ours almost did.
As an extension of MAX's bestselling Plant Beef Burger, we introduced the Planted Beef Burger, a burger you had to grow yourself. Customers received a grow kit containing beans, beetroot and carrots instead of a burger. Add a few pantry staples, water, time and a little love, and the ingredients would eventually become a MAX burger.
Because good burgers don't just grow on trees. Ours almost did.