Pressbyrån
Stroll & Roll (Lunkbullen)
Pressbyrån
Lunkbullen
Background
Running has become huge. Millions of people upload their runs to Strava every week, and some have even turned it into an art form. Strava Art is where runners use their GPS routes to draw everything from dogs and dinosaurs to famous landmarks.
But running can also get a little… intense. Pace. Distance. Heart rate. Calories. PBs. Yikes, we’re getting tired just writing about it. What about those of us who don’t want to compete or compare? Who just enjoy a nice stroll?
So, together with Strava and Pressbyrån, we created Stroll & Roll.
A Strava challenge where you don’t have to run fast, run far or beat anyone. You just take it at your own pace and create a piece of Strava Art that’s a little more delicious: a cinnamon roll.
Just complete the cinnamon roll, show us your Strava masterpiece and get a cinnamon roll to enjoy afterwards.
No competition. No pressure. Just Stroll & Roll.
Once people started Strolling & Rolling, there was no stopping them. We had to create our own Run Cl.. Bun Club (Lunk Club), organize runs and interval sessions. We even released a limited collection that sold out almost instantly.
Löpning har vuxit till en gigantisk träningsform och social rörelse. I den populära appen Strava delas över 50 miljoner löprundor varje vecka och bland de mest kreativa användarna har fenomenet Strava Art vuxit fram
Med hjälp av appens GPS och karta springer man fram figurer, former eller mönster att dela med andra löpare. Bland konstverken kan man hitta allt från fladdermöss till ballonger och allt däremellan.
För nya och ovana löpare kan det som ska vara en härlig löptur snabbt förvandlas till stress och press i ett samhälle som ständigt är online. Plötsligt ska alla tycka till om distans, min/km, VO2 max, pulzzoner och gud vet vad.
Inför Kanelbullens dag lanserar Pressbyrån och Strava kampanjen Lunkbullen. Idén är enkel: snöra på dig löparskorna, spring en runda i formen av kanelbulle och visa upp på närmaste Pressbyrån för att belönas med en nybakad Lunkbulle.
Vi bryr oss inte om siffror och obegriplig statistik. Det räcker med att du tar dig runt. En lunk i taget
För att lunka linan ut lanserar vi en egen Lunk Club.
Här kan du till exempel ta en morgonlunk med andra lunkare eller kitta dig med riktigt snabb Lunk-merch.
Work
INFORMATION
Client:
Category:
Year:
Pressbyrån
Outdoor, SoMe
2025
DESCRIPTION
Running has become huge. Millions of people upload their runs to Strava every week, and some have even turned it into an art form. Strava Art is where runners use their GPS routes to draw everything from dogs and dinosaurs to famous landmarks.
But running can also get a little… intense. Pace. Distance. Heart rate. Calories. PBs. Yikes, we’re getting tired just writing about it. What about those of us who don’t want to compete or compare? Who just enjoy a nice stroll?
So, together with Strava and Pressbyrån, we created Stroll & Roll.
A Strava challenge where you don’t have to run fast, run far or beat anyone. You just take it at your own pace and create a piece of Strava Art that’s a little more delicious: a cinnamon roll.
Just complete the cinnamon roll, show us your Strava masterpiece and get a cinnamon roll to enjoy afterwards. No competition.
No pressure. Just Stroll & Roll.
Stroll & Roll
CASE
7-Eleven
CLIENT
IKEA
Sephora
Pressbyrån
Stallhagen
Side Hustle
ADIDAS
Burger King
Pressbyrån
Max
Once people started Strolling & Rolling, there was no stopping them. We had to create our own Run Cl.. Bun Club (Lunk Club), organize runs and interval sessions. We even released a limited collection that sold out almost instantly.
Creative Duo
Creative Duo
Work
About
Stroll & Roll
INFORMATION
Client:
Categories:
Year:
Pressbyrån
Outdoor, Digital
2025
DESCRIPTION
Running has become huge. Millions of people upload their runs to Strava every week, and some have even turned it into an art form. Strava Art is where runners use their GPS routes to draw everything from dogs and dinosaurs to famous landmarks.
But running can also get a little… intense. Pace. Distance. Heart rate. Calories. PBs. Yikes, we’re getting tired just writing about it. What about those of us who don’t want to compete or compare? Who just enjoy a
nice stroll?
7-Eleven
IKEA
Pressbyrån
Sephora
Stallhagen
Side Hustle
Adidas
Burger King
Pressbyrån
MAX
ABOUT
We're a so-called "award-winning creative duo" currently living and working in Stockholm. Think years of experience across agencies,
in-house teams, startups, global brands and non-profits, mixed with
junior energy and just the right amount of naivety. In other words: experienced enough to know what we're doing, naïve enough to keep surprising ourselves.
So, what's next? Have a look around, be impressed, and get in touch.
Lucas Klarén
+46 76 778 11 86
Lucasklaren@hotmail.com
CONTACT
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
DESCRIPTION
So, together with Strava and Pressbyrån, we created Stroll & Roll.
A Strava challenge where you don’t have to run fast, run far or beat anyone. You just take it at your own pace and create a piece of Strava Art that’s a little more delicious: a cinnamon roll. Just complete the cinnamon roll, show us your Strava masterpiece and get a cinnamon roll to enjoy afterwards.
No competition. No pressure. Just Stroll & Roll.
So, together with Strava and Pressbyrån, we created Stroll & Roll.
A Strava challenge where you don’t have to run fast, run far or beat anyone. You just take it at your own pace and create a piece of Strava Art that’s a little more delicious: a cinnamon roll. Just complete the cinnamon roll, show us your Strava masterpiece and get a cinnamon roll to enjoy afterwards.
No competition. No pressure. Just Stroll & Roll.
DESCRIPTION
Once people started Strolling & Rolling, there was no stopping them. We had to create our own Run Cl.. Bun Club (Lunk Club), organize runs and interval sessions. We even released a limited collection that sold out almost instantly.
Once people started Strolling & Rolling, there was no stopping them. We had to create our own Run Cl.. Bun Club (Lunk Club), organize runs and interval sessions. We even released a limited collection that sold out almost instantly.