2021 uppdaterade Burger King hela sin identitet. I samband med förändringen ville vi förmedla att de bara använder 100% naturliga ingredienser i sin mat. Eftersom E-nummer (E:n) representerar alla de olika typerna av livsmedelstillsatser som Burger King vill undvika, beslutade vi oss för att bort alla E:n från varumärket helt och hållet.
Background
In 2021, Burger King introduced a new brand identity. To mark the launch, we wanted to highlight one simple fact: the food is made with 100% natural ingredients.
Since E numbers represent the additives Burger King leaves out, we decided to remove every "E" from the brand instead.
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2021 uppdaterade Burger King hela sin identitet. I samband med förändringen ville vi förmedla att de bara använder 100% naturliga ingredienser i sin mat.
Eftersom E-nummer (E:n) representerar alla de olika typerna av livsmedelstillsatser som Burger King vill undvika, beslutade vi oss för att bort alla E:n från varumärket helt och hållet.
Burger King
100% FRSH
Work
INFORMATION
Client:
Category:
Year:
Awards:
Burger King
Outdoor, SoMe, Packaging
2021
D&AD Graphite Pencil +
One Show Merit
DESCRIPTION
In 2021, Burger King introduced a new brand identity. To mark the launch, we wanted to highlight one simple fact: the food is made with 100% natural ingredients.
Since E numbers represent the additives Burger King leaves out, we decided to remove every "E" from the brand instead.
A home isn’t really a home if no one lives there and to make our Pressbyrån a real home, 19-year-old Kevin moved in for three days around Cinnamon Bun Day.The store was transformed into a fully functioning home, complete with a kitchen, bedroom and everything he needed to live there. To officially count as a resident, Kevin had to register the Pressbyrån as his official address
For three days, Kevin went about his everyday life in the store while baking fresh cinnamon buns for customers. The whole thing was live-streamed, allowing viewers to follow along and send in challenges and requests.
But most importantly, Pressbyrån became the first convenience store in the world to serve genuinely homemade cinnamon buns.
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CASE
7-Eleven
CLIENT
IKEA
Sephora
Pressbyrån
Stallhagen
Side Hustle
ADIDAS
Burger King
Pressbyrån
Max
Creative Duo
Creative Duo
Work
About
100& FRSH
INFORMATION
Client:
Categories:
Year:
Awards:
Burger King
Packaging, PR
2021
D&AD Graphite Pencil
+ One Show Merit
DESCRIPTION
In 2021, Burger King introduced a new brand identity. To mark the launch, we wanted to highlight one simple fact: the food is made with 100% natural ingredients.
Since E numbers represent the additives Burger King leaves out, we decided to remove every "E" from the brand instead.
7-Eleven
IKEA
Pressbyrån
Sephora
Stallhagen
Side Hustle
Adidas
Burger King
Pressbyrån
MAX
ABOUT
We're a so-called "award-winning creative duo" currently living and working in Stockholm. Think years of experience across agencies,
in-house teams, startups, global brands and non-profits, mixed with
junior energy and just the right amount of naivety. In other words: experienced enough to know what we're doing, naïve enough to keep surprising ourselves.
So, what's next? Have a look around, be impressed, and get in touch.