Adidas
The Blueprint Jersey
Whether you support them or not, Djurgårdens IF is one of Sweden's most successful football clubs. For more than 120 years, the club has been known for its iconic blue stripes. Every season, Adidas unveils a new home shirt and every season, fans have something to say: "The blues are too light. Too dark. The stripes are too wide. Too narrow. It looks like pyjamas."
Colours and stripes will always be up for debate. But success speaks for itself. So we designed a jersey based entirely on Djurgården's 14 championship-winning seasons.
Nästan varje säsong som Djurgården har vunnit SM-guld har laget gjort det i olika matchtröjor. Oavsett om den aktuella guldtröjan setts som fin eller ful har den ändå vunnit en speciell plats i fansens hjärta.
Genom att analysera alla guldtröjor, rändernas bredd och de två blå nyanserna, fick vi fram några medelvärden. De ultimata nyanserna av blått, den ultimata randbredden och en matchtröja helt baserad på framgång.
Almost every championship-winning season has been won in a different jersey. Loved or hated at first, each one eventually earned its place in the hearts of Djurgården fans.
By analysing all 14 championship-winning shirts, we turned the club's greatest victories into design guidelines. The average stripe width and the two blue shades from those title-winning seasons became the foundation for a new jersey.
A true blueprint of success.
För att teasa den nya tröjan målade vi självklart om tunnelbanestationen Stadion i Djurgårdsrandigt.
IDÉ Varje säsong Djurgården har vunnit SM-guld har man gjort det i olika matchtröjor. Designen har som alltid varit omtalad, men just de tröjorna har ändå fått en speciell plats i många supportrars hjärtan.
Genom att analysera alla guldtröjor, rändernas bredd och de två blå nyanserna, tog vi fram ett medelvärde. Resultatet blev en matchtröja, framtagen tillsammans med Adidas, som är helt baserad på de tröjor Djurgården bar när de vann SM-guld.
Work
INFORMATION
Client:
Category:
Year:
ADIDAS
PR
TBD
DESCRIPTION
Whether you support them or not, Djurgårdens IF is one of Sweden's most successful football clubs. For more than 120 years, the club has been known for its iconic blue stripes. Every season, Adidas unveils a new home shirt and every season, fans have something to say: "The blues are too light. Too dark. The stripes are too wide. Too narrow. It looks like pyjamas."
Colours and stripes will always be up for debate. But success speaks for itself. So we designed a jersey based entirely on Djurgården's 14 championship-winning seasons.
Almost every championship-winning season has been won in a different jersey. Loved or hated at first, each one eventually earned its place in the hearts of Djurgården fans.
By analysing all 14 championship-winning shirts, we turned the club's greatest victories into design guidelines. The average stripe width and the two blue shades from those title-winning seasons became the foundation for a new jersey.
A true blueprint of success.
CASE
7-Eleven
CLIENT
IKEA
Sephora
Pressbyrån
Stallhagen
Side Hustle
ADIDAS
Burger King
Pressbyrån
Max
The Blueprint Jersey
Creative Duo
Creative Duo
Work
About
Blueprint Jersey
INFORMATION
Client:
Categories:
Year:
Adidas
PR
TBD
DESCRIPTION
Whether you support them or not, Djurgårdens IF is one of Sweden's most successful football clubs. For more than 120 years, the club has been known for its iconic blue stripes. Every season, Adidas unveils a new home shirt and every season, fans have something to say: "The blues are too light. Too dark. The stripes are too wide. Too narrow. It looks like pyjamas."
Colours and stripes will always be up for debate. But success speaks for itself. So we designed a jersey based entirely on Djurgården's 14 championship-winning seasons.
7-Eleven
IKEA
Pressbyrån
Sephora
Stallhagen
Side Hustle
Adidas
Burger King
Pressbyrån
MAX
ABOUT
We're a so-called "award-winning creative duo" currently living and working in Stockholm. Think years of experience across agencies,
in-house teams, startups, global brands and non-profits, mixed with
junior energy and just the right amount of naivety. In other words: experienced enough to know what we're doing, naïve enough to keep surprising ourselves.
So, what's next? Have a look around, be impressed, and get in touch.
Lucas Klarén
+46 76 778 11 86
Lucasklaren@hotmail.com
CONTACT
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
Almost every championship-winning season has been won in a different jersey. Loved or hated at first, each one eventually earned its place in the hearts of Djurgården fans.
By analysing all 14 championship-winning shirts, we turned the club's greatest victories into design guidelines. The average stripe width and the two blue shades from those title-winning seasons became the foundation for a new jersey. A true blueprint of success.
Creative Duo
Work
About
The Blueprint Jersey
INFORMATION
Client:
Categories:
Year:
Adidas
PR
TBD
DESCRIPTION
Whether you support them or not, Djurgårdens IF is one of Sweden's most successful football clubs. For more than 120 years, the club has been known for its iconic blue stripes. Every season, Adidas unveils a new home shirt and every season, fans have something to say: "The blues are too light. Too dark. The stripes are too wide. Too narrow. It looks like pyjamas."
Colours and stripes will always be up for debate. But success speaks for itself. So we designed a jersey based entirely on Djurgården's 14 championship-winning seasons.
7-Eleven
IKEA
Pressbyrån
Sephora
Stallhagen
Side Hustle
Adidas
Burger King
Pressbyrån
MAX
ABOUT
We're a so-called "award-winning creative duo" currently living and working in Stockholm. Think years of experience across agencies,
in-house teams, startups, global brands and non-profits, mixed with
junior energy and just the right amount of naivety. In other words: experienced enough to know what we're doing, naïve enough to keep surprising ourselves.
So, what's next? Have a look around, be impressed, and get in touch.
Lucas Klarén
+46 76 778 11 86
Lucasklaren@hotmail.com
CONTACT
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
DESCRIPTION
Almost every championship-winning season has been won in a different jersey. Loved or hated at first, each one eventually earned its place in the hearts of Djurgården fans.
By analysing all 14 championship-winning shirts, we turned the club's greatest victories into design guidelines. The average stripe width and the two blue shades from those title-winning seasons became the foundation for a new jersey. A true blueprint of success.
Almost every championship-winning season has been won in a different jersey. Loved or hated at first, each one eventually earned its place in the hearts of Djurgården fans.
By analysing all 14 championship-winning shirts, we turned the club's greatest victories into design guidelines. The average stripe width and the two blue shades from those title-winning seasons became the foundation for a new jersey. A true blueprint of success.
